Grow Your Remodel Outfit: GYRO

Remodeling Growth That Actually Works

Practical playbooks for contractors, designers, and remodelers—brand, web, local SEO, social, reviews, and conversion. No fluff, just what moves inquiries.

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    Google Business Profile

    How to Use Google Posts for Seasonal Promotions

    Seasonal demand is real. Homeowners search differently before spring kickoffs, summer outdoor projects, fall weather-proofing, and end-of-year refreshes. The goal…

    Google Business Profile

    Improving Click-Through Rates from Google Listings

    Your Google listing is the decision screen that happens before your website. When a homeowner searches for a remodeler, they…

    Google Business Profile

    Why Every Remodeler Needs a Google Business Profile

    Your Google Business Profile is your digital storefront on Google Maps and local search. When a homeowner searches “remodeler near…

    Google Business Profile

    Using Google Business Profile Insights to Track Leads

    Google Business Profile Insights is one of the simplest ways to see if your local visibility is turning into real…

    Google Business Profile

    Adding Services and Products to Your Google Profile

    Your Google Business Profile is one of your fastest “trust builders” for local leads. But if your Services and Products…

    Google Business Profile

    Troubleshooting Google Business Profile Suspensions

    A Google Business Profile suspension can shut off your most important local lead channel overnight. For remodelers, that usually means…

    Google Business Profile

    How Photos Improve Google Business Rankings for Remodelers

    How Photos Improve Google Business Rankings for Remodelers For remodelers, photos are not just “nice visuals.” They help homeowners trust…

    Google Business Profile

    Responding to Negative Reviews Like a Pro Remodeler

    Responding to Negative Reviews Like a Pro Remodeler Negative reviews happen, even when you do great work. What matters is…

    Google Business Profile

    Getting More 5-Star Reviews on Google the Right Way

    Getting More 5-Star Reviews on Google the Right Way For remodelers, Google reviews are not just “nice to have.” They…

    Google Business Profile

    Using Posts and Updates to Stay Active on Google

    Using Posts and Updates to Stay Active on Google Google Business Profile (GBP) posts are mini marketing updates you can…

    Google Business Profile

    Why Branding Determines Lead Quality for Remodelers

    Why Identity, Not Just Traffic, Now Determines Remodeling Lead Quality The old remodeling marketing playbook focused on traffic volume. The…

    Google Business Profile

    How to Rank Higher in Google Maps as a Remodeler

    How to Rank Higher in Google Maps as a Remodeler Homeowners use Google Maps like a shortlist. They search “remodeler…

    Google Business Profile

    Optimizing Your Google Business Profile for Remodeling Success

    Your Google Business Profile is your local storefront. When homeowners search “kitchen remodeler near me,” your profile is often the…

    Google Business Profile

    How to Set Up Your Google Business Profile for Remodeling Leads

    Your Google Business Profile is your local storefront. When homeowners search “kitchen remodeler near me,” your profile is often the…

    Social Media Marketing

    Automation Tools for Managing Social Media

    Consistency beats bursts. A remodeler can post great work for two weeks, disappear for two months, and lose momentum with…

    Social Media Marketing

    Building Community and Engagement on Social Media

    Social Media Marketing Engagement is not likes. It is two-way trust that makes homeowners feel comfortable asking questions, following your…

    Social Media Marketing

    Paid Campaigns to Boost Brand Awareness for Remodelers

    Brand awareness ads help remodelers stay top-of-mind before a homeowner is ready to call. Most people plan quietly, compare options,…

    Social Media Marketing

    Creating Instagram Reels and Stories That Convert

    Instagram Reels and Stories are a real growth engine for remodelers. They help homeowners discover your work, understand your process,…

    Social Media Marketing

    Collaborations and Influencer Partnerships for Remodelers

    Collaborations can do what ads often cannot. They build trust fast because your work is being shared by someone your…

    Social Media Marketing

    Creative Content Ideas for Remodelers’ Social Media

    Most remodelers do not need “more posting.” They need smarter content ideas that attract the right homeowners and lead to…

    Social Media Marketing

    Using Houzz and Design Platforms for Remodeling Leads

    Houzz and other design platforms can be a real lead source for remodelers. Homeowners use them to collect ideas, compare…

    Social Media Marketing

    Social Media Ads vs SEO: Which Works Best for Remodelers

    Remodelers usually ask this the wrong way: “Should I do social media ads or SEO?” The better question is, “What…

    Social Media Marketing

    How to Grow Followers for Your Remodeling Business

    Follower growth is not about going viral. It is about staying visible to homeowners and partners who can actually turn…

    Social Media Marketing

    Tracking Social Media ROI for Remodelers

    Social media ROI is not about likes. For remodelers, ROI means clearer demand, more qualified inquiries, and more booked consults…

    Social Media Marketing

    Video Marketing for Remodelers

    Video is one of the fastest ways for a remodeler to earn trust. Homeowners want proof, clear communication, and a…

    Social Media Marketing

    Best Performing Social Posts for Remodelers

    Best Performing Social Posts for Remodelers are not “viral hacks.” They are repeatable formats that homeowners instantly understand: proof, clarity,…

    Social Media Marketing

    Running Instagram and Facebook Ads for Remodelers

    Instagram and Facebook Ads are one of the fastest ways to create steady demand for remodeling projects. Done right, they…

    Social Media Marketing

    YouTube Marketing for Remodelers

    YouTube is one of the best long-term visibility engines for remodelers. It helps homeowners find you when they are researching…

    Social Media Marketing

    Pinterest Marketing for Remodelers

    Pinterest is not a social app in the usual sense. It is a discovery engine where homeowners search for ideas,…

    Social Media Marketing

    Boosting Engagement on Social Media Without Ads

    Boosting engagement without ads is realistic for remodelers. Homeowners hire when they trust your work and your process, and social…

    Social Media Marketing

    Facebook Ads for Remodelers

    Facebook Ads can work extremely well for remodelers. The key is targeting the right homeowners, using proof-driven creative, and making…

    Social Media Marketing

    Creating a Social Media Content Calendar for Remodelers

    Consistency is what makes social media work for remodelers. Homeowners hire when they feel confident, and confidence builds when they…

    Social Media Marketing

    Instagram Marketing for Remodeling Companies

    Instagram is a portfolio that never sleeps. When homeowners are comparing remodelers, they want proof they can trust. Instagram helps…

    Social Media Marketing

    Social Media Strategy for Remodelers

    Social media does not need to be loud or constant to work. Remodelers win when they show steady proof of…

    Branding & Identity

    Consistency in Branding Across Your Remodeling Business

    Homeowners notice patterns. If your website looks premium but your trucks, estimates, and social posts feel disconnected, trust drops. Consistent…

    Branding & Identity

    Building an Emotional Connection with Homeowners Through Branding

    Homeowners do not just hire a remodeler. They hire the feeling of safety, clarity, and confidence. Remodeling is personal. It…

    Branding & Identity

    The Power of Testimonials and Social Proof in Branding

    Homeowners do not “just trust” a remodeler because the website looks nice. They look for proof that real people hired…

    Branding & Identity

    How to Build Brand Trust Through Client Experience

    Homeowners don’t just buy a remodel. They buy confidence in who they’re hiring. In a high-trust purchase like remodeling, your…

    Branding & Identity

    Branding Mistakes Remodelers Should Avoid

    Branding mistakes don’t just make you “look less professional.” They make homeowners hesitate, comparison-shop longer, and feel less confident choosing…

    Branding & Identity

    How to Use Brand Photography and Video for Remodeling Marketing

    In remodeling, your photos and videos do more than “look nice.” They help homeowners trust you, understand your quality, and…

    Branding & Identity

    Combining Print and Digital Branding for Remodelers

    Print branding and digital branding should never feel like two different companies. When a homeowner sees your yard sign, truck…

    Branding & Identity

    The Role of Typography in Remodeling Brand Design

    Typography is a silent brand ambassador. Before a homeowner reads a single word on your website or proposal, your fonts…

    Branding & Identity

    Rebranding a Remodeling Company: A Step-by-Step Guide

    Rebranding a remodeling company is not about “getting a prettier logo.” It’s a business decision: clarifying what you sell, who…

    Branding & Identity

    Creating Brand Guidelines for Your Remodeling Company

    Brand guidelines are not about looking corporate. For remodelers, they are a practical growth tool that helps your business show…

    Branding & Identity

    The Importance of Professional Branding for Remodelers

    Professional branding for remodelers is not just a logo decision. It is the total impression homeowners get from your website,…

    Branding & Identity

    How to Tell Your Remodeling Story Online

    Your remodeling story is one of the fastest ways to stand out online, especially when homeowners are comparing multiple contractors…

    Branding & Identity

    Updating Your Remodeling Brand Without Losing Recognition

    Updating your remodeling brand can feel scary, especially if you’ve spent years earning local trust and referrals. Most remodelers worry…

    Branding & Identity

    Personal Branding for Remodeling Business Owners

    In the remodeling industry, homeowners don’t just hire a company, they hire the people behind it. Your personal reputation, leadership…

    Branding & Identity

    Storytelling in Remodeling: How to Make Clients Care

    Most homeowners don’t start a remodel because of materials or square footage. They remodel because something in their home no…

    Branding & Identity

    Using Photography to Elevate Your Remodeling Brand

    In remodeling, homeowners don’t just buy square footage they buy how a finished space will feel. The fastest way to…

    Branding & Identity

    Developing a Unique Brand Voice for Remodelers

    Most remodelers think “branding” starts with logos and colors. But for homeowners, your brand begins with the words they see…

    Branding & Identity

    The Psychology of Color in Remodeling Branding

    Before a homeowner reads a single line of copy, they feel your brand through color. The tones in your logo,…

    Branding & Identity

    How to Build a Consistent Visual Identity for Your Remodeling Brand

    Before a homeowner ever speaks to your team, they see your brand. Your logo on a truck, your colors on…

    Branding & Identity

    Logo Design for Remodeling Businesses

    First impressions matter especially in remodeling. Before a homeowner reads a single review or flips through your project gallery, they…

    Organic SEO Growth

    How to Optimize Blog Posts for SEO

    For remodelers, designers, and contractors, blog posts are more than “nice-to-have” content. When they’re planned and optimized correctly, each post…

    Organic SEO Growth

    Improving Mobile SEO for Remodeling Websites

    More and more homeowners are finding remodelers on their phones. They scroll through design ideas, compare contractors, and tap to…

    Organic SEO Growth

    Building Authority with Local Citations

    When homeowners search for remodelers, search engines don’t just look at your website. They scan dozens of places across the…

    Organic SEO Growth

    How to Use Schema Markup on Remodeling Websites

    Search engines don’t just read your remodeling website like a person does. They rely on structure. Schema markup, also called…

    Organic SEO Growth

    Voice Search Optimization for Remodelers

    More homeowners are talking to their phones and smart speakers instead of typing into Google. Queries like “Who’s the best…

    Organic SEO Growth

    Optimizing Meta Titles and Descriptions for Remodeling SEO

    Before anyone sees your project photos, service pages, or blog content, they often see one thing first: the little blue…

    Organic SEO Growth

    SEO vs Paid Ads for Remodelers: Which Is Better?

    When a homeowner searches “kitchen remodel near me” or clicks on a sponsored ad that promises “$25k kitchen makeover,” they’re…

    Organic SEO Growth

    Creating SEO-Friendly Content for Remodelers

    When a homeowner searches “kitchen remodel near me” or “bathroom remodel ideas,” the content they see doesn’t just answer a…

    Organic SEO Growth

    Tracking Conversions from SEO Traffic

    Ranking higher in Google is great. But for remodelers, designers, and contractors, traffic only matters if it turns into consultations,…

    Organic SEO Growth

    How to Optimize Images for SEO on Remodeling Websites

    On a remodeling website, your images do a lot of heavy lifting. They show your craftsmanship, help homeowners imagine the…

    Organic SEO Growth

    Blogging for SEO in the Remodeling Industry

    If you want more homeowners finding you through Google without living inside ads managers, your blog is one of your…

    Organic SEO Growth

    Ranking for ‘Remodeler Near Me’ Searches

    When a homeowner is finally ready to start a project, they rarely type a long question into Google. They reach…

    Organic SEO Growth

    The Ultimate SEO Checklist for Remodeling Websites

    Most remodelers know they “should do SEO,” but few have a simple, repeatable way to check whether their website is…

    Organic SEO Growth

    How Long Does SEO Take for Remodeling Companies?

    One of the most common questions remodelers ask about SEO is simple: “How long will this take to work?” You’re…

    Organic SEO Growth

    Common SEO Mistakes Remodelers Should Avoid

    Most remodelers don’t lose leads because their work is bad. They lose them because homeowners never find them or bounce…

    Organic SEO Growth

    How to Track SEO Performance for Remodelers

    SEO is only useful if you can see whether it’s working. For remodelers, “more traffic” isn’t the real goal the…

    Organic SEO Growth

    Link Building Strategies for Remodelers

    When Google decides which remodelers to show first, it doesn’t just look at your website. It looks at who is…

    Organic SEO Growth

    On-Page SEO for Remodeler Websites

    When a homeowner searches “kitchen remodeler near me” or “bathroom renovation contractor in [your city]”, Google has to decide which…

    Organic SEO Growth

    Keyword Research for Remodeling Businesses

    When a homeowner types “kitchen remodeler near me” or “bathroom remodel cost in [your city]” into Google, the keywords they…

    Organic SEO Growth

    Local SEO for Remodelers: Ranking in Google Maps and Search

    When a homeowner types “kitchen remodeler near me” or “bathroom renovation [your city]” into Google, you want to show up—ideally…

    Website & Content

    Adding Chat and Lead Capture Tools to Your Remodeling Website

    When a homeowner lands on your website with a question—“Do you work in my area?”, “Can you do a project…

    Website & Content

    Tracking Website Metrics Remodelers Should Actually Care About

    “Measure twice, cut once” isn’t just good advice on the jobsite—it’s essential for your marketing too. If you’re spending time…

    Website & Content

    Using Calls-to-Action That Turn Website Visitors Into Leads

    You work hard to get homeowners onto your website—through SEO, referrals, social media, and ads. But if visitors don’t know…

    Website & Content

    Why Every Remodeler Needs a Blog (and What to Write About)

    For most remodelers, blogging can feel like “extra credit”—something you’ll get to when projects slow down In reality, a blog…

    Website & Content

    Portfolio Page Design Best Practices for Remodelers

    Your portfolio page is where homeowners decide whether you’re just “another contractor” or the remodeler they’ve been looking for. It’s…

    Website & Content

    How to Use Storytelling to Sell Remodeling Services

    Homeowners don’t remember every feature, finish, or line item in your proposal—but they do remember stories. Stories about families finally…

    Website & Content

    How to Create a Remodeling Blog Content Calendar

    Publishing one great blog post every now and then won’t move the needle for your remodeling business. What grows search…

    Website & Content

    Website SEO Basics Every Remodeler Should Know

    Search engine optimization (SEO) can feel mysterious—especially when you’re busy running crews, managing subs, and keeping projects on schedule. But…

    Website & Content

    Case Studies: The Secret to Selling Bigger Remodeling Projects

    When you’re selling a $75,000 kitchen, a $120,000 addition, or a multi-phase whole-home remodel, homeowners need more than pretty photos…

    Website & Content

    Building Trust with Project Galleries and Before/After Photos

    When homeowners look for a remodeler, they want proof—not just promises. They want to see the kitchens, baths, basements, and…

    Website & Content

    Optimizing Site Speed and Performance for Remodeler Websites

    When a homeowner clicks on your website, you have just a few seconds to prove you’re worth their time. If…

    Website & Content

    How to Collect and Showcase Remodeling Testimonials Online

    When a homeowner hires a remodeler, they’re not just buying cabinets, tile, or framing—they’re buying trust. They want to know:…

    Website & Content

    DIY vs Professional Remodeling Website Builds

    As a remodeler, you’re no stranger to building things yourself. So when it’s time to create or update your website,…

    Website & Content

    Landing Pages That Turn Remodeling Ads Into Clients

    You can run the best-looking Google Ads or social campaigns in your market, but if the clicks go to a…

    Website & Content

    How to Write Service Pages That Rank and Convert

    When a homeowner is finally serious about a project—whether it’s a new kitchen, a full basement finish, or a primary…

    Website & Content

    How to Use Blogs to Educate and Attract Remodeling Leads

    Most remodelers rely on word-of-mouth, referrals, and maybe some ads. But there’s a quiet workhorse that can build trust, boost…

    Website & Content

    The Perfect Homepage Layout for Remodelers

    For most homeowners, your homepage is the first (and sometimes only) chance you get to make a strong impression. In…

    Website & Content

    Creating Project Portfolios That Win Remodeling Clients

    Any remodeler can say “quality craftsmanship” or “attention to detail.” What convinces a homeowner to actually call you is proof:…

    Website & Content

    Website Copywriting That Sells Remodeling Services

    For most homeowners, your website is their first real “meeting” with your company. They can’t smell the fresh lumber or…

    Website & Content

    10 Mistakes Remodelers Make on Their Websites (and How to Fix Them)

    GYRO (Grow Your Remodel Outfit) is a growth platform built specifically for remodelers, design-build firms, and home-improvement brands that want…

    Website & Content

    How to Build a Remodeling Website That Converts Visitors Into Leads

    GYRO (Grow Your Remodel Outfit) is a growth platform built specifically for remodelers, design-build firms, and home-improvement brands that want…

    Playbook

    The Complete 2026 Remodeling Growth Playbook Is Here

    Over the last several weeks, you’ve received one chapter at a time from the 2026 Remodeling Growth Playbook. Each piece…

    Playbook

    Chapter 14: Your Roadmap to Remodeling Success

    Over the last chapters of the 2026 Marketing Playbook for Remodelers, you’ve explored the essential elements of modern marketing: websites,…

    Playbook

    Chapter 13: How to Stay Ahead of Emerging Technologies

    Just a few years ago, simply having a website felt innovative. Today, homeowners are asking Alexa to find remodelers, walking…

    Playbook

    Chapter 12: How Remodelers Can Master Marketing ROI

    For years, remodelers have wrestled with the same frustrating question: “I know some of my marketing is working — but…

    Playbook

    Chapter 11: Why Remodelers Need CRM and Pipeline Management

    In remodeling, getting leads is only half the battle. The real challenge is turning those leads into signed contracts —…

    Playbook

    Chapter 10: Your Reputation Is Your Most Valuable Asset

    In the remodeling industry, trust is everything. A beautiful portfolio can open doors, but what truly convinces a homeowner to…

    Playbook

    Chapter 9: Conversion Rate Optimization (CRO) for Remodelers

    Every remodeler works hard to get potential clients to their website. Maybe you’re investing in SEO, running ads, or posting…

    Playbook

    Chapter 8: Online Advertising and Lead Generation

    In today’s remodeling market, you can’t afford to sit back and wait for referrals to trickle in. Homeowners are searching…

    Playbook

    Chapter 7: Social Media That Brings Real Remodeling Inquiries

    Intro Welcome! You’ve clicked through from the Chapter 7 email — and this is where social media stops being a…

    Playbook

    Chapter 6: Content That Attracts Serious Remodeling Leads

    Intro Welcome — you’ve landed here from the Chapter 6 email. If you’re like most remodelers, you’ve probably felt the…

    Playbook

    Chapter 5: Get Found Inside AI and Voice Search Results

    Intro Welcome! You’re here from the Chapter 5 email, and this one is about a new frontier most remodelers haven’t…

    Playbook

    Chapter 4: Be Found in “Near Me” Searches Without Buying Ads

    Intro You made it here from the Chapter 4 email — welcome! If you’ve ever wondered why your competitors show…

    Playbook

    Chapter 3: Turn Your Website Into a Job-Winning Tool

    Intro Welcome! You’ve arrived from the Chapter 3 email, and this one is especially important. Most remodelers treat their website…

    Playbook

    Chapter 2: Build a Brand That Homeowners Instantly Trust

    Intro Welcome back! You made it here from the Chapter 2 email — and this chapter is all about a…

    Playbook

    Chapter 1: The Digital Foundations Remodelers Can’t Afford to Miss

    Intro Welcome! You’re here from the Chapter 1 email, and this is where we dive deeper. If you’re a remodeling…

    Branding & Identity

    Consistency in Branding Across Your Remodeling Business

    Homeowners notice patterns. If your website looks premium but your trucks, estimates, and social posts feel disconnected, trust drops. Consistent…

    Branding & Identity

    Building an Emotional Connection with Homeowners Through Branding

    Homeowners do not just hire a remodeler. They hire the feeling of safety, clarity, and confidence. Remodeling is personal. It…

    Branding & Identity

    The Power of Testimonials and Social Proof in Branding

    Homeowners do not “just trust” a remodeler because the website looks nice. They look for proof that real people hired…

    Branding & Identity

    How to Build Brand Trust Through Client Experience

    Homeowners don’t just buy a remodel. They buy confidence in who they’re hiring. In a high-trust purchase like remodeling, your…

    Branding & Identity

    Branding Mistakes Remodelers Should Avoid

    Branding mistakes don’t just make you “look less professional.” They make homeowners hesitate, comparison-shop longer, and feel less confident choosing…

    Branding & Identity

    How to Use Brand Photography and Video for Remodeling Marketing

    In remodeling, your photos and videos do more than “look nice.” They help homeowners trust you, understand your quality, and…

    Branding & Identity

    Combining Print and Digital Branding for Remodelers

    Print branding and digital branding should never feel like two different companies. When a homeowner sees your yard sign, truck…

    Branding & Identity

    The Role of Typography in Remodeling Brand Design

    Typography is a silent brand ambassador. Before a homeowner reads a single word on your website or proposal, your fonts…

    Branding & Identity

    Rebranding a Remodeling Company: A Step-by-Step Guide

    Rebranding a remodeling company is not about “getting a prettier logo.” It’s a business decision: clarifying what you sell, who…

    Branding & Identity

    Creating Brand Guidelines for Your Remodeling Company

    Brand guidelines are not about looking corporate. For remodelers, they are a practical growth tool that helps your business show…

    Branding & Identity

    The Importance of Professional Branding for Remodelers

    Professional branding for remodelers is not just a logo decision. It is the total impression homeowners get from your website,…

    Branding & Identity

    How to Tell Your Remodeling Story Online

    Your remodeling story is one of the fastest ways to stand out online, especially when homeowners are comparing multiple contractors…

    Branding & Identity

    Updating Your Remodeling Brand Without Losing Recognition

    Updating your remodeling brand can feel scary, especially if you’ve spent years earning local trust and referrals. Most remodelers worry…

    Branding & Identity

    Personal Branding for Remodeling Business Owners

    In the remodeling industry, homeowners don’t just hire a company, they hire the people behind it. Your personal reputation, leadership…

    Branding & Identity

    Storytelling in Remodeling: How to Make Clients Care

    Most homeowners don’t start a remodel because of materials or square footage. They remodel because something in their home no…

    Branding & Identity

    Using Photography to Elevate Your Remodeling Brand

    In remodeling, homeowners don’t just buy square footage they buy how a finished space will feel. The fastest way to…

    Branding & Identity

    Developing a Unique Brand Voice for Remodelers

    Most remodelers think “branding” starts with logos and colors. But for homeowners, your brand begins with the words they see…

    Branding & Identity

    The Psychology of Color in Remodeling Branding

    Before a homeowner reads a single line of copy, they feel your brand through color. The tones in your logo,…

    Branding & Identity

    How to Build a Consistent Visual Identity for Your Remodeling Brand

    Before a homeowner ever speaks to your team, they see your brand. Your logo on a truck, your colors on…

    Branding & Identity

    Logo Design for Remodeling Businesses

    First impressions matter especially in remodeling. Before a homeowner reads a single review or flips through your project gallery, they…

    Google Business Profile

    How to Use Google Posts for Seasonal Promotions

    Seasonal demand is real. Homeowners search differently before spring kickoffs, summer outdoor projects, fall weather-proofing, and end-of-year refreshes. The goal…

    Google Business Profile

    Improving Click-Through Rates from Google Listings

    Your Google listing is the decision screen that happens before your website. When a homeowner searches for a remodeler, they…

    Google Business Profile

    Why Every Remodeler Needs a Google Business Profile

    Your Google Business Profile is your digital storefront on Google Maps and local search. When a homeowner searches “remodeler near…

    Google Business Profile

    Using Google Business Profile Insights to Track Leads

    Google Business Profile Insights is one of the simplest ways to see if your local visibility is turning into real…

    Google Business Profile

    Adding Services and Products to Your Google Profile

    Your Google Business Profile is one of your fastest “trust builders” for local leads. But if your Services and Products…

    Google Business Profile

    Troubleshooting Google Business Profile Suspensions

    A Google Business Profile suspension can shut off your most important local lead channel overnight. For remodelers, that usually means…

    Google Business Profile

    How Photos Improve Google Business Rankings for Remodelers

    How Photos Improve Google Business Rankings for Remodelers For remodelers, photos are not just “nice visuals.” They help homeowners trust…

    Google Business Profile

    Responding to Negative Reviews Like a Pro Remodeler

    Responding to Negative Reviews Like a Pro Remodeler Negative reviews happen, even when you do great work. What matters is…

    Google Business Profile

    Getting More 5-Star Reviews on Google the Right Way

    Getting More 5-Star Reviews on Google the Right Way For remodelers, Google reviews are not just “nice to have.” They…

    Google Business Profile

    Using Posts and Updates to Stay Active on Google

    Using Posts and Updates to Stay Active on Google Google Business Profile (GBP) posts are mini marketing updates you can…

    Google Business Profile

    Why Branding Determines Lead Quality for Remodelers

    Why Identity, Not Just Traffic, Now Determines Remodeling Lead Quality The old remodeling marketing playbook focused on traffic volume. The…

    Google Business Profile

    How to Rank Higher in Google Maps as a Remodeler

    How to Rank Higher in Google Maps as a Remodeler Homeowners use Google Maps like a shortlist. They search “remodeler…

    Google Business Profile

    Optimizing Your Google Business Profile for Remodeling Success

    Your Google Business Profile is your local storefront. When homeowners search “kitchen remodeler near me,” your profile is often the…

    Google Business Profile

    How to Set Up Your Google Business Profile for Remodeling Leads

    Your Google Business Profile is your local storefront. When homeowners search “kitchen remodeler near me,” your profile is often the…

    Organic SEO Growth

    How to Optimize Blog Posts for SEO

    For remodelers, designers, and contractors, blog posts are more than “nice-to-have” content. When they’re planned and optimized correctly, each post…

    Organic SEO Growth

    Improving Mobile SEO for Remodeling Websites

    More and more homeowners are finding remodelers on their phones. They scroll through design ideas, compare contractors, and tap to…

    Organic SEO Growth

    Building Authority with Local Citations

    When homeowners search for remodelers, search engines don’t just look at your website. They scan dozens of places across the…

    Organic SEO Growth

    How to Use Schema Markup on Remodeling Websites

    Search engines don’t just read your remodeling website like a person does. They rely on structure. Schema markup, also called…

    Organic SEO Growth

    Voice Search Optimization for Remodelers

    More homeowners are talking to their phones and smart speakers instead of typing into Google. Queries like “Who’s the best…

    Organic SEO Growth

    Optimizing Meta Titles and Descriptions for Remodeling SEO

    Before anyone sees your project photos, service pages, or blog content, they often see one thing first: the little blue…

    Organic SEO Growth

    SEO vs Paid Ads for Remodelers: Which Is Better?

    When a homeowner searches “kitchen remodel near me” or clicks on a sponsored ad that promises “$25k kitchen makeover,” they’re…

    Organic SEO Growth

    Creating SEO-Friendly Content for Remodelers

    When a homeowner searches “kitchen remodel near me” or “bathroom remodel ideas,” the content they see doesn’t just answer a…

    Organic SEO Growth

    Tracking Conversions from SEO Traffic

    Ranking higher in Google is great. But for remodelers, designers, and contractors, traffic only matters if it turns into consultations,…

    Organic SEO Growth

    How to Optimize Images for SEO on Remodeling Websites

    On a remodeling website, your images do a lot of heavy lifting. They show your craftsmanship, help homeowners imagine the…

    Organic SEO Growth

    Blogging for SEO in the Remodeling Industry

    If you want more homeowners finding you through Google without living inside ads managers, your blog is one of your…

    Organic SEO Growth

    Ranking for ‘Remodeler Near Me’ Searches

    When a homeowner is finally ready to start a project, they rarely type a long question into Google. They reach…

    Organic SEO Growth

    The Ultimate SEO Checklist for Remodeling Websites

    Most remodelers know they “should do SEO,” but few have a simple, repeatable way to check whether their website is…

    Organic SEO Growth

    How Long Does SEO Take for Remodeling Companies?

    One of the most common questions remodelers ask about SEO is simple: “How long will this take to work?” You’re…

    Organic SEO Growth

    Common SEO Mistakes Remodelers Should Avoid

    Most remodelers don’t lose leads because their work is bad. They lose them because homeowners never find them or bounce…

    Organic SEO Growth

    How to Track SEO Performance for Remodelers

    SEO is only useful if you can see whether it’s working. For remodelers, “more traffic” isn’t the real goal the…

    Organic SEO Growth

    Link Building Strategies for Remodelers

    When Google decides which remodelers to show first, it doesn’t just look at your website. It looks at who is…

    Organic SEO Growth

    On-Page SEO for Remodeler Websites

    When a homeowner searches “kitchen remodeler near me” or “bathroom renovation contractor in [your city]”, Google has to decide which…

    Organic SEO Growth

    Keyword Research for Remodeling Businesses

    When a homeowner types “kitchen remodeler near me” or “bathroom remodel cost in [your city]” into Google, the keywords they…

    Organic SEO Growth

    Local SEO for Remodelers: Ranking in Google Maps and Search

    When a homeowner types “kitchen remodeler near me” or “bathroom renovation [your city]” into Google, you want to show up—ideally…

    Playbook

    The Complete 2026 Remodeling Growth Playbook Is Here

    Over the last several weeks, you’ve received one chapter at a time from the 2026 Remodeling Growth Playbook. Each piece…

    Playbook

    Chapter 14: Your Roadmap to Remodeling Success

    Over the last chapters of the 2026 Marketing Playbook for Remodelers, you’ve explored the essential elements of modern marketing: websites,…

    Playbook

    Chapter 13: How to Stay Ahead of Emerging Technologies

    Just a few years ago, simply having a website felt innovative. Today, homeowners are asking Alexa to find remodelers, walking…

    Playbook

    Chapter 12: How Remodelers Can Master Marketing ROI

    For years, remodelers have wrestled with the same frustrating question: “I know some of my marketing is working — but…

    Playbook

    Chapter 11: Why Remodelers Need CRM and Pipeline Management

    In remodeling, getting leads is only half the battle. The real challenge is turning those leads into signed contracts —…

    Playbook

    Chapter 10: Your Reputation Is Your Most Valuable Asset

    In the remodeling industry, trust is everything. A beautiful portfolio can open doors, but what truly convinces a homeowner to…

    Playbook

    Chapter 9: Conversion Rate Optimization (CRO) for Remodelers

    Every remodeler works hard to get potential clients to their website. Maybe you’re investing in SEO, running ads, or posting…

    Playbook

    Chapter 8: Online Advertising and Lead Generation

    In today’s remodeling market, you can’t afford to sit back and wait for referrals to trickle in. Homeowners are searching…

    Playbook

    Chapter 7: Social Media That Brings Real Remodeling Inquiries

    Intro Welcome! You’ve clicked through from the Chapter 7 email — and this is where social media stops being a…

    Playbook

    Chapter 6: Content That Attracts Serious Remodeling Leads

    Intro Welcome — you’ve landed here from the Chapter 6 email. If you’re like most remodelers, you’ve probably felt the…

    Playbook

    Chapter 5: Get Found Inside AI and Voice Search Results

    Intro Welcome! You’re here from the Chapter 5 email, and this one is about a new frontier most remodelers haven’t…

    Playbook

    Chapter 4: Be Found in “Near Me” Searches Without Buying Ads

    Intro You made it here from the Chapter 4 email — welcome! If you’ve ever wondered why your competitors show…

    Playbook

    Chapter 3: Turn Your Website Into a Job-Winning Tool

    Intro Welcome! You’ve arrived from the Chapter 3 email, and this one is especially important. Most remodelers treat their website…

    Playbook

    Chapter 2: Build a Brand That Homeowners Instantly Trust

    Intro Welcome back! You made it here from the Chapter 2 email — and this chapter is all about a…

    Playbook

    Chapter 1: The Digital Foundations Remodelers Can’t Afford to Miss

    Intro Welcome! You’re here from the Chapter 1 email, and this is where we dive deeper. If you’re a remodeling…

    Social Media Marketing

    Automation Tools for Managing Social Media

    Consistency beats bursts. A remodeler can post great work for two weeks, disappear for two months, and lose momentum with…

    Social Media Marketing

    Building Community and Engagement on Social Media

    Social Media Marketing Engagement is not likes. It is two-way trust that makes homeowners feel comfortable asking questions, following your…

    Social Media Marketing

    Paid Campaigns to Boost Brand Awareness for Remodelers

    Brand awareness ads help remodelers stay top-of-mind before a homeowner is ready to call. Most people plan quietly, compare options,…

    Social Media Marketing

    Creating Instagram Reels and Stories That Convert

    Instagram Reels and Stories are a real growth engine for remodelers. They help homeowners discover your work, understand your process,…

    Social Media Marketing

    Collaborations and Influencer Partnerships for Remodelers

    Collaborations can do what ads often cannot. They build trust fast because your work is being shared by someone your…

    Social Media Marketing

    Creative Content Ideas for Remodelers’ Social Media

    Most remodelers do not need “more posting.” They need smarter content ideas that attract the right homeowners and lead to…

    Social Media Marketing

    Using Houzz and Design Platforms for Remodeling Leads

    Houzz and other design platforms can be a real lead source for remodelers. Homeowners use them to collect ideas, compare…

    Social Media Marketing

    Social Media Ads vs SEO: Which Works Best for Remodelers

    Remodelers usually ask this the wrong way: “Should I do social media ads or SEO?” The better question is, “What…

    Social Media Marketing

    How to Grow Followers for Your Remodeling Business

    Follower growth is not about going viral. It is about staying visible to homeowners and partners who can actually turn…

    Social Media Marketing

    Tracking Social Media ROI for Remodelers

    Social media ROI is not about likes. For remodelers, ROI means clearer demand, more qualified inquiries, and more booked consults…

    Social Media Marketing

    Video Marketing for Remodelers

    Video is one of the fastest ways for a remodeler to earn trust. Homeowners want proof, clear communication, and a…

    Social Media Marketing

    Best Performing Social Posts for Remodelers

    Best Performing Social Posts for Remodelers are not “viral hacks.” They are repeatable formats that homeowners instantly understand: proof, clarity,…

    Social Media Marketing

    Running Instagram and Facebook Ads for Remodelers

    Instagram and Facebook Ads are one of the fastest ways to create steady demand for remodeling projects. Done right, they…

    Social Media Marketing

    YouTube Marketing for Remodelers

    YouTube is one of the best long-term visibility engines for remodelers. It helps homeowners find you when they are researching…

    Social Media Marketing

    Pinterest Marketing for Remodelers

    Pinterest is not a social app in the usual sense. It is a discovery engine where homeowners search for ideas,…

    Social Media Marketing

    Boosting Engagement on Social Media Without Ads

    Boosting engagement without ads is realistic for remodelers. Homeowners hire when they trust your work and your process, and social…

    Social Media Marketing

    Facebook Ads for Remodelers

    Facebook Ads can work extremely well for remodelers. The key is targeting the right homeowners, using proof-driven creative, and making…

    Social Media Marketing

    Creating a Social Media Content Calendar for Remodelers

    Consistency is what makes social media work for remodelers. Homeowners hire when they feel confident, and confidence builds when they…

    Social Media Marketing

    Instagram Marketing for Remodeling Companies

    Instagram is a portfolio that never sleeps. When homeowners are comparing remodelers, they want proof they can trust. Instagram helps…

    Social Media Marketing

    Social Media Strategy for Remodelers

    Social media does not need to be loud or constant to work. Remodelers win when they show steady proof of…

    Website & Content

    Adding Chat and Lead Capture Tools to Your Remodeling Website

    When a homeowner lands on your website with a question—“Do you work in my area?”, “Can you do a project…

    Website & Content

    Tracking Website Metrics Remodelers Should Actually Care About

    “Measure twice, cut once” isn’t just good advice on the jobsite—it’s essential for your marketing too. If you’re spending time…

    Website & Content

    Using Calls-to-Action That Turn Website Visitors Into Leads

    You work hard to get homeowners onto your website—through SEO, referrals, social media, and ads. But if visitors don’t know…

    Website & Content

    Why Every Remodeler Needs a Blog (and What to Write About)

    For most remodelers, blogging can feel like “extra credit”—something you’ll get to when projects slow down In reality, a blog…

    Website & Content

    Portfolio Page Design Best Practices for Remodelers

    Your portfolio page is where homeowners decide whether you’re just “another contractor” or the remodeler they’ve been looking for. It’s…

    Website & Content

    How to Use Storytelling to Sell Remodeling Services

    Homeowners don’t remember every feature, finish, or line item in your proposal—but they do remember stories. Stories about families finally…

    Website & Content

    How to Create a Remodeling Blog Content Calendar

    Publishing one great blog post every now and then won’t move the needle for your remodeling business. What grows search…

    Website & Content

    Website SEO Basics Every Remodeler Should Know

    Search engine optimization (SEO) can feel mysterious—especially when you’re busy running crews, managing subs, and keeping projects on schedule. But…

    Website & Content

    Case Studies: The Secret to Selling Bigger Remodeling Projects

    When you’re selling a $75,000 kitchen, a $120,000 addition, or a multi-phase whole-home remodel, homeowners need more than pretty photos…

    Website & Content

    Building Trust with Project Galleries and Before/After Photos

    When homeowners look for a remodeler, they want proof—not just promises. They want to see the kitchens, baths, basements, and…

    Website & Content

    Optimizing Site Speed and Performance for Remodeler Websites

    When a homeowner clicks on your website, you have just a few seconds to prove you’re worth their time. If…

    Website & Content

    How to Collect and Showcase Remodeling Testimonials Online

    When a homeowner hires a remodeler, they’re not just buying cabinets, tile, or framing—they’re buying trust. They want to know:…

    Website & Content

    DIY vs Professional Remodeling Website Builds

    As a remodeler, you’re no stranger to building things yourself. So when it’s time to create or update your website,…

    Website & Content

    Landing Pages That Turn Remodeling Ads Into Clients

    You can run the best-looking Google Ads or social campaigns in your market, but if the clicks go to a…

    Website & Content

    How to Write Service Pages That Rank and Convert

    When a homeowner is finally serious about a project—whether it’s a new kitchen, a full basement finish, or a primary…

    Website & Content

    How to Use Blogs to Educate and Attract Remodeling Leads

    Most remodelers rely on word-of-mouth, referrals, and maybe some ads. But there’s a quiet workhorse that can build trust, boost…

    Website & Content

    The Perfect Homepage Layout for Remodelers

    For most homeowners, your homepage is the first (and sometimes only) chance you get to make a strong impression. In…

    Website & Content

    Creating Project Portfolios That Win Remodeling Clients

    Any remodeler can say “quality craftsmanship” or “attention to detail.” What convinces a homeowner to actually call you is proof:…

    Website & Content

    Website Copywriting That Sells Remodeling Services

    For most homeowners, your website is their first real “meeting” with your company. They can’t smell the fresh lumber or…

    Website & Content

    10 Mistakes Remodelers Make on Their Websites (and How to Fix Them)

    GYRO (Grow Your Remodel Outfit) is a growth platform built specifically for remodelers, design-build firms, and home-improvement brands that want…

    Website & Content

    How to Build a Remodeling Website That Converts Visitors Into Leads

    GYRO (Grow Your Remodel Outfit) is a growth platform built specifically for remodelers, design-build firms, and home-improvement brands that want…

    The Playbook for 2026 (Free)

    A practical guide to brand, web, local SEO, social, reviews, and ROI—written for remodelers.

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