Turn jobsite moments into a steady pipeline. As a social media content specialist for remodelers, GYRO’s Social Media Studio transforms real-world projects into platform-ready stories that rank, get saved, and drive booked consults. Our AI-assisted “Megaphone” workflow gives you done-for-you prompts, capture checklists, editing templates, posting calendars, and UTM-tracked CTAs—so you can publish with confidence and zero drama.
How to Use This Playbook (GYRO’s 4-Post Rhythm)
- Mon — Before/After (Proof): One transformation with “Problem → Plan → Result.”
- Wed — Education (Teach): 60–120 words on materials, timelines, code/safety, or budgeting.
- Fri — Process (Trust): 20–45s clip from demo, framing, waterproofing, install, or punch-list.
- Weekend — Local/Partner (Community): Client quote, supplier tag, neighborhood highlight, or charity effort.
GYRO POV: Every post needs (1) a clear audience, (2) one take-away, (3) one action. Link to the exact service/city page with UTM tags. Pin your top three posts per service.
Platform Playbooks (What to Post, How Often, and Why)
Instagram (Feed • Reels • Stories)
- Cadence: 3–4×/week (1–2 Reels, 1–2 carousels, Stories around site days).
- Specs: Reels 9:16, 15–45s; Carousels 1080×1350 (4:5); Stories 9:16 with link sticker.
- Hooks: “Watch this wall disappear.” “3 mistakes we fixed in this bath.” “$15K vs $45K: what changes?”
- Ideas:
- Kitchen B&A carousel: each frame = one decision (layout, lighting, storage).
- Reel: waterproofing timelapse → flood test → reveal, on-screen CTA “Book a consult”.
- Story poll: “Would you go curbless?” → link to Walk-In Shower page.
TikTok (Short, Personality-Forward)
- Cadence: 3×/week. Lean playful, candid, fast.
- Specs: 9:16, 10–30s sweet spot; captions concise; add text overlays.
- Ideas: “Day in the life on demo day,” “2 things we check before tiling,” “Budget hack: where to splurge vs save.”
Facebook (Local Reach & Groups)
- Cadence: 3×/week; cross-post IG, plus local-specific posts.
- Ideas: Album of a finished project with client quote, event posts (open house/project tour), before/after in neighborhood groups (follow group rules).
- Tip: Boost only proven posts with strong saves/shares; target ZIPs and interests (kitchen, bath, home improvement).
LinkedIn (B2B, Talent & Partnerships)
- Cadence: 1–2×/week.
- Ideas: Case study with timeline and PM takeaways; “How we coordinate subs & inspections;” hiring spotlights; supplier collaboration posts; architect/designer partner features.
- CTA: “Refer a project,” “Join our partner list,” “We’re hiring carpenters.”
Pinterest (Visual Search & Long-Tail Leads)
- Cadence: 10–15 fresh pins/week (batching OK).
- Boards: “Modern Farmhouse Kitchens,” “Spa Baths,” “Basement Media Rooms,” “Small Kitchens.”
- Spec: 1000×1500 pins; keyword-rich titles/alt text; link to galleries, style guides, or service pages.
YouTube & Shorts (Depth + Discovery)
- Cadence: 2 Shorts/week + 1 long-form/month (3–5 min).
- Shorts ideas: “Kitchen layout tip in 30s,” “Why we always flood-test,” “3 lighting layers.”
- Long-form: “From consult to reveal: our 5-step process,” “Basement finish timeline explained.” Use end cards → “Book a consult.”
Google Business Profile (GBP Posts • Photos • Q&A)
- Cadence: 1–2 posts/week + 3 new photos weekly.
- Post types: What’s New (project), Offer (seasonal promo), Event (open house or seminar).
- Ideas: Dusk exterior photo sets, review spotlights, “before/after in [City],” seeded Q&A (“Typical kitchen timeline?”) with links to city/service pages.
Nextdoor & Houzz (Neighborhood Trust & Discovery)
- Nextdoor: Share before/after and service radius; respond to “Looking for a contractor” threads with proof links.
- Houzz: Keep projects & reviews current; tag products; answer homeowner questions promptly.
Before/After & Transformation Prompts
- “From galley to open-concept kitchen” — light, storage, flow.
- “Tub → curbless shower” — safety, waterproofing, maintenance.
- “Basement → family media room” — sound control, lighting, egress.
- “Primary bath spa upgrade” — heated floors, matte fittings, niches.
- “Deck → outdoor living room” — lighting, kitchen, privacy.
Seasonal Content Roadmap
Spring
- Pre-summer exterior checklist (caulk, gutters, railings), kitchen refresh ideas (lighting, paint, hardware).
Summer
- Outdoor kitchen must-haves; basement cooling & dehumidification; kid-friendly storage.
Fall
- Holiday-ready kitchen planning; pre-winter insulation & weatherization; bath comfort upgrades.
Winter
- “Plan now, build spring” permitting timeline; spa-bath inspiration; basement office/guest suite.
Education & FAQ Bites (Save-Worthy)
- Budget bands: What drives cost in kitchens/baths.
- Timeline truths: Why inspections add days & how we plan around them.
- Materials: Quartz vs granite; LVP vs engineered hardwood.
- Code/safety: GFCI, egress, ventilation basics, accessibility.
- Process 101: Design → selections → ordering → demo → build → punch list.
- Local tips: HOA/permit nuances in [Your City].
GYRO’s Capture → Publish Workflow (Who Does What)
- Crew capture (5–10 min/site): Wide-medium-detail, steady pans, 3–5s holds, window light; one vertical walkthrough each milestone.
- GYRO edit pack: Reel templates, captions (Hook → Helpful detail → Proof → CTA), end-card stingers, logo lockups.
- Scheduling: Platform-specific crops, UTM links (e.g.,
?utm_source=instagram&utm_medium=social&utm_campaign=2025-Q1-kitchen-banda), pin flagship posts. - Measurement (weekly): 3-second views, saves, link taps, calls, form starts, booked consults (GA4 events).
Caption & CTA Templates
Structure: Hook → Helpful detail → Proof → CTA
- “From cramped to cook-friendly. We moved the range to open the triangle and added full-height pantry storage. See the before/after in our Kitchen gallery. Book a consult »”
- “Curbless walk-in, matte black fixtures, heated floor. Waterproofed with [system] and flood-tested. See the full bath → link.”
Hashtags: Start local (#CityRemodel, #NeighborhoodHomes) + service (#KitchenRemodel, #WalkInShower). Use 4–8 focused tags.
30-Day Content Calendar (Template)
- Week 1: Kitchen B&A • Tile tip • Demo Reel • Supplier tag
- Week 2: Bath B&A • Waterproofing 101 • Client quote • Neighborhood spotlight
- Week 3: Basement B&A • Lighting layers • Framing Reel • FAQ “Live-in remodel?”
- Week 4: Exterior/Deck B&A • Budget bands • Paint/stain process • Seasonal checklist
Platform-Specific Idea Bank (Quick Hits)
- Instagram: 10-frame “spec tour” carousel; Reel “3 design choices we’d repeat.”
- TikTok: “Myth vs reality” jump cuts; “POV: your first week of a kitchen remodel.”
- Facebook: Live Q&A from jobsite; community giveaway (gift card from local supplier).
- LinkedIn: “How we kept schedule despite a surprise beam”; partner spotlight with builder/architect.
- Pinterest: “Small kitchens that live big” board; “Spa-bath finishes under $X” pins.
- YouTube: 3-minute “process” explainer; Shorts from demo/reveal moments.
- GBP: “Project in [City]” post + dusk exterior photos; Q&A: “Typical permit timeline?”
- Nextdoor/Houzz: Neighborhood B&A with map pin; answer one homeowner question/week.
Measure What Matters (KPI Cheat Sheet)
- Top-funnel: 3-sec views, reach, followers, saves.
- Mid-funnel: Profile visits, link taps (UTM), replies/DMs, comments about scope/timing.
- Bottom-funnel: Calls, form starts, calendar bookings (GA4 events), close rate & job value.
- K-I-C: Keep winners, Improve near-wins (new hook/thumbnail), Create next month’s variants.
Why GYRO for Social
- Remodeler-first playbooks: Kitchens, baths, basements, additions—content mapped to revenue.
- AI-assisted production: Faster scripts, on-brand captions, auto-sized crops, compliance checks.
- From post to pipeline: Every asset routes to the right page with UTM/GA4 tracking and a clear CTA.
Next Step
Use this playbook to stock a month of posts in a single afternoon—and tie each post to a consult-worthy click.
- Adopt the 4-post weekly rhythm
- Follow the platform playbooks
- Measure link taps, calls, and bookings
Request a GYRO Social Strategy Session
Written by Ada Ani, Content Marketing Strategist at GYRO
Authored by the GYRO Team — marketing experts helping remodelers, designers, and architects grow through organic strategy, smart design, and clear messaging.