Organic Campaigns for Remodelers
Evergreen content compounds growth. When you publish proof, tips, and project stories on a steady cadence, your brand shows up more often and feels more trustworthy. GYRO builds an organic posting system that turns project footage into reels, carousels, and community posts that feed your pipeline—without adding a big marketing team.
What This Delivers
- Consistent visibility: Weekly posts that keep you in front of homeowners during research and decision windows.
- Qualified engagement: Content that attracts kitchen, bath, and basement leads—not random likes.
- Repurposing engine: One idea becomes a Reel, a carousel, a blog snippet, and a Google Business Profile (GBP) post.
- Attribution-ready: UTM links and GA4 events so you can see which posts drive consults and quote requests.
How Our Organic Campaigns Work
We plan around your revenue drivers and capacity, then schedule a simple, repeatable mix that the team can maintain. Every post routes back to a page that converts (service hubs, city pages, galleries, and contact).
Themed Posts (Your Weekly Rhythm)
- Proof Monday: Before/after or site walkthrough with 2–3 specs and a “Book a consult” CTA.
- Tips Wednesday: Materials, timelines, or budget ranges in plain language, linking to the right service page.
- Process Friday: One step of your build method (e.g., demo, waterproofing, inspections) with a 30–45s clip.
- Spotlight Weekend: Neighborhood or supplier shout-out that tags partners and boosts local reach.
Evergreen Ideas (Always Relevant, Always Useful)
- Cost & timeline explainers: “What a walk-in shower really takes (and why).”
- Design choices: Layouts, storage, tile, lighting—show outcomes, not just products.
- Quality standards: Dust control, permits, inspections, warranties—proof beats hype.
- FAQ bites: Turn sales questions into short posts and carousel slides.
Reels That Convert (Short, Specific, Proof-Led)
- 30–45s max: Hook in the first 1–2 seconds; show the change, not just the room.
- Structure: Problem → Your approach → Result → On-screen CTA (“Book a consult”).
- Caption formula: Hook, one helpful detail, proof line, and a single link/CTA.
- Cross-post: Instagram, Facebook, YouTube Shorts, and GBP video.
Hashtags & Local Signals
- Local first: #[City]Remodel, #[Neighborhood]Homes, #[City]Contractor.
- Service second: #KitchenRemodel, #WalkInShower, #BasementFinish.
- Proof tags: #BeforeAndAfter, #DesignBuild, #Craftsmanship.
- Limit set: 4–8 focused tags; avoid generic mass tags that invite spam.
Promotion & Routing
From social → site
Link to the exact page that matches the post (service or city page).
GBP echo
Turn each proof/tip into a GBP post and fresh photo with UTM-tagged link.
From site → social
Embed reels on service pages; add “Watch the build” CTAs.
Measurement & Iteration
Track
UTM links, GA4 events (button clicks, calls), and GBP Insights.
Scorecards
Monthly “Keep / Improve / Create” list fed by performance data.
Capacity alignment
Dial campaigns toward services with open slots (e.g., baths this quarter).
Who This Helps
Single-location remodelers
Keep a simple cadence that generates steady local demand.
Multi-crew contractors
Fill the calendar for the services and neighborhoods you want most.
Design-build firms
Showcase process and premium outcomes with proof-rich stories.
Why Act Now
Compounding effect
Evergreen posts keep working months after you publish.
Seasonality
Build attention before peak kitchen/bath windows.
Owned proof
Your best differentiator is the work you’ve already done—show it.
Deliverables
90-day organic campaign plan tied to target services
Weekly calendar (themes, captions, assets)
Reel scripts and shot lists for field crews
Carousel and story templates (editable)
Hashtag library (local + service)
UTM template and GA4 event map
Frequently Asked Questions
Can you handle posting for us?
Yes. We create, schedule, and tag posts across platforms; your team approves assets and captions.
How fast will we see results?
Engagement lifts within weeks; consistent lead impact typically builds over 1–3 months and compounds each quarter.
Do you integrate with our website and GBP?
Absolutely. We route every post to the most relevant page and publish mirrored GBP posts for local lift.
Next Step
Let’s turn your project proof into a 90-day organic engine that fills the calendar with the right jobs.
- Themed weekly plan
- Reel and carousel templates
- Tracking and improvement loop