Social Strategy and Calendar
Strategy drives consistency. A clear plan turns “we should post more” into a steady stream of proof, tips, and project stories that homeowners trust. GYRO builds a practical social strategy and calendar—so your crew can capture, your feeds stay active, and your pipeline fills without adding marketing chaos.
What You Get
- Content pillars: A repeatable mix of Proof, Education, Process, and Local posts tied to kitchens, baths, and basements.
- Monthly & weekly calendars: Exactly what to post, where, and when—mapped to capacity and seasonality.
- Capture & caption system: Shot lists and caption prompts your team can execute in minutes.
- Tracking: UTM links and GA4 events that show which posts drive consults and quote requests.
Plan Your Posts (Pillars that Sell)
We organize your social around what converts: real projects, useful tips, and proof of process. Every post routes to a page that can book a consult.
Content Pillars
Proof: Before/after, walkthroughs, homeowner quotes, review spotlights.
Education: Materials, timelines, budgets, layout trade-offs—plain language, no fluff.
Process: Dust control, waterproofing, inspections, punch lists—trust by transparency.
Local: Neighborhood spotlights, supplier tags, charity/sponsorships, permit tips.
Schedule & Tools (Make Consistency Easy)
Weekly rhythm: Mon Proof, Wed Education, Fri Process, Weekend Local.
Cadence: 3–4 posts/week across Instagram, Facebook, and Google Business Profile (GBP).
Batching: Capture 60–90 minutes on-site → 2–3 weeks of assets (reels, carousels, stories).
Repurpose: One idea → Reel, carousel, GBP post, email snippet, blog section.
Visual System (Look Premium, Stay Fast)
Shot lists: Wide → medium → detail for each area (tile edge, niches, lighting zones).
Brand cues: Logo stinger, color bar, and consistent end cards that say “Book a consult.”
Captions: Hook → helpful detail → proof → single CTA; add burned-in captions for reels.
Hashtags & geo: Local first (#CityRemodel), then service (#KitchenRemodel, #WalkInShower).
Tracking What Matters
UTM + GA4: Track link taps, calls, form starts, and booked consults.
GBP Insights: Measure views, calls, direction requests after each post.
Scorecard: Monthly “Keep / Improve / Create” actions based on watch-through, saves, and conversions.
Sample Monthly Calendar
Week 1: Kitchen before/after Reel · “3 cabinet choices” carousel · GBP project post.
Week 2: Walk-in shower process clip · FAQ post on timeline · Review spotlight.
Week 3: Basement storage tour · Materials tip (lighting) · Neighborhood spotlight.
Week 4: Dust-control demo · Cost ranges explainer · Supplier tag + CTA.
Who This Helps
- Single-location remodelers: Simple cadence that keeps you top-of-mind locally.
- Multi-crew contractors: Align posts to services with capacity this quarter.
- Design-build firms: Showcase premium process with proof-rich visuals.
Why Act Now
- Consistency compounds: Regular proof lifts reach, saves, and trust—then leads.
- Seasonality: Build attention weeks before peak kitchen/bath windows.
- Low lift: A clear plan turns jobsite minutes into a month of content.
Deliverables
- 90-day social strategy tied to services and cities
- Monthly and weekly content calendars (editable)
- Shot lists, caption prompts, and hashtag library
- End-card/graphic templates (brand-ready)
- UTM + GA4 event map and monthly scorecard
Frequently Asked Questions
Can you schedule and post for us?
Yes. We can create, schedule, and publish across Instagram, Facebook, and GBP; your team approves assets and captions.
How long to see results?
Engagement lifts within weeks; steady lead impact typically builds over 1–3 months and compounds each quarter.
Do you integrate with our website?
Absolutely. Every post routes to the most relevant service or city page with UTM tracking.
Next Step
Get a calendar your crew can follow—and posts that turn attention into booked consults.
- Content pillars and shot lists
- Monthly/weekly calendars
- Tracking and improvement plan