Solutions We Offer › Social Media Marketing
Video converts faster. Homeowners decide with their eyes. Quick, useful clips of real jobs beat generic ads every time. GYRO turns jobsite moments into scroll-stopping Instagram Reels and TikToks—planned by a strategist, captured by your crew, polished by our AI-assisted workflow, and routed to pages that book consults.
What You Get (and Why It Works)
- Repeatable system: Topic map, shot lists, and weekly plan tied to kitchens, baths, and basements.
- Faster production: Simple phone setup + micro-edits = 30–45s clips that actually get watched.
- Conversion routing: Every post links to the matching service or city page with UTM tracking.
- Proof at scale: Real projects, real crews, real outcomes—trust you can’t fake.
How We Build Your Short-Form Engine
We align topics to your revenue drivers, script the essentials, train your team to capture clean footage, then schedule and measure so performance compounds.
1) Topic Ideas (Hooks that Homeowners Care About)
- Before/After mini tours: “From tub to walk-in shower in 4 steps.”
- Process explainers: Waterproofing, dust control, inspections, punch list.
- Design choices: Tile layout, cabinet styles, lighting zones, storage wins.
- Cost & timelines: “What delays remodels—and how we prevent them.”
- Neighborhood spotlights: “[City] kitchen finished this week—what we changed.”
- FAQ quick hits: Permits, lead times, change orders, financing notes.
2) Setup (Phone-First, Crew-Proof)
- Framing & light: Face a window or doorway; avoid backlight; shoot at eye level.
- Audio: Clip mic or phone within 18–24 inches; record 5 seconds of room tone.
- Stability: Elbow brace or mini tripod; slow pans; 3–5 second holds on details.
- B-roll list: Wide → medium → close of the same area (e.g., shower niche, tile edge, vanity seams).
- Orientation: Vertical 9:16 for Reels/TikTok; keep heads/edges clear of caption area.
3) Editing (Tight, Branded, CTA-Ready)
- Length: 20–45 seconds with a hook in the first 2 seconds.
- Structure: Problem → Your approach → Result → On-screen CTA.
- Captions: Add burned-in captions; highlight 1–2 keywords (e.g., “walk-in shower,” “dust control”).
- Brand cues: Logo stinger, color bar, and consistent end card (“Book a consult”).
- Export & reuse: One master cut; trim for Stories and YouTube Shorts.
4) Posting (Cadence, Hashtags, Links)
- Cadence: 3–4 posts/week: proof, tip, process, spotlight.
- Hashtags: Local first (#CityRemodel, #NeighborhoodHomes), then service (#KitchenRemodel, #WalkInShower).
- Geo & tags: Geotag projects; tag suppliers/partners for amplification.
- Routing: Link in bio + story link sticker to the exact service/city page (UTM tracked).
- Pinning: Pin 3 flagship Reels per service to anchor new visitors.
Promotion & Website Tie-In
- Embed winners: Add top Reels to related service pages with “Watch the build” CTAs.
- GBP echo: Turn each win into a Google Business Profile post with a fresh photo/video.
- Repurpose: Compile themed clips into a 60–90s YouTube Short or blog snippet.
Measurement & Iteration
- Track: Views to 3s/complete, saves, replies/DMs, link taps, and booked consults (GA4 + UTM).
- Improve: Keep hooks with >30% watch-through; refine or retire low-retention intros.
- Create: Double-down on topics that drive inquiries (e.g., walk-in showers this quarter).
Who This Helps
- Single-location remodelers: Show local proof weekly without a big media budget.
- Multi-crew contractors: Keep calendars filled by showcasing capacity and craft.
- Design-build firms: Sell premium process with fast, polished storytelling.
Why Act Now
- Momentum compounds: Each strong clip boosts the next via profile authority.
- Seasonality: Build attention before peak kitchen/bath windows.
- Low lift, high trust: Phone + plan beats over-produced ads for homeowner confidence.
Deliverables
- 90-day short-form plan aligned to target services and cities
- Weekly calendar with scripts, hooks, and shot lists
- Caption & hashtag library (local + service)
- End-card templates and brand stingers
- UTM + GA4 event map and reporting cadence
Pair with Social Strategy & Calendars and Organic Growth Campaigns. For prompts and angles, see remodeler video ideas.
Content You Can Publish This Week
Instagram Reels & TikTok Ideas
- “From tub to walk-in shower: 4 steps in 30 seconds.”
- “3 materials we’d choose again for busy family kitchens.”
- Neighborhood spotlight: “What we changed in this City basement to add storage.”
YouTube Shorts
- “Kitchen layout tip: the 1 rule we never skip.”
- “Dust control demo: how we protect your home.”
FAQs
Do we need special gear?
No—modern phones + clip mic + window light are enough. We share a one-page setup guide.
Who edits?
We can edit for you or provide a fast template your team can follow in under 15 minutes per clip.
How do we turn views into leads?
Clear end cards, pinned Reels, and UTM links to the exact service/city page—plus mirrored GBP posts.
Next Step
Turn jobsite moments into booked consults with a simple, proven short-form plan.
- Camera-ready checklists and shot lists
- Templates for captions, end cards, and hashtags
- Tracking that proves what works
Written by Ada Ani, Content Marketing Strategist at GYRO
Authored by the GYRO Team — marketing experts helping remodelers, designers, and architects grow through organic strategy, smart design, and clear messaging.