SEO Strategy and Audits
When homeowners search for kitchens, baths, basements, or additions, SEO decides who they discover first. GYRO’s strategist-guided, AI-assisted program delivers a remodeler SEO audit and a clear 90-day roadmap so you rank for profitable services, show up locally, and convert more visits into booked consults—without adding marketing overhead.
What You Get (Outcomes, Not Guesswork)
- Complete SEO audit: Technical health, on-page, local signals, content gaps, and backlinks.
- Keyword map & cluster plan: Target the searches that align with kitchens, baths, basements, exteriors.
- Local SEO playbook: Map Pack signals, GBP updates, citations, and location pages.
- Backlink & authority plan: Safe link opportunities and digital PR angles for contractors.
- 90-day roadmap: A prioritized action plan with quick wins, owner assignments, and expected impact.
- Tracking & reporting: GA4 events, Search Console insights, call tracking, and lead attribution.
How Our SEO Audit Works
We start with a deep diagnostic—then translate findings into a practical plan your team can execute (or we can implement for you). Every recommendation maps to revenue drivers and capacity.
1) Technical SEO
- Crawl & indexation: robots.txt, sitemap.xml, canonicals, noindex/nofollow, duplicate content.
- Site performance: Core Web Vitals (LCP/CLS/INP), mobile UX, image sizing, caching, script bloat.
- Architecture: Clean URL structure, internal links, breadcrumbs, and service hub hierarchy.
- Structured data: Organization, LocalBusiness, Product/Service, FAQ, and Review schema readiness.
- Error handling: 4xx/5xx, redirects, and legacy URL mapping to preserve equity.
2) Keywords & Content
- Intent analysis: Informational vs. commercial queries across kitchen, bath, basement, additions.
- Cluster planning: Pillars and supporting posts with clear interlinking and CTA paths.
- On-page hygiene: Titles, H1–H3 structure, alt text, FAQs, and E-E-A-T cues (bylines, project proof).
- Gap analysis: Compare to top competitors and identify pages that will move rankings fastest.
3) Local SEO Signals
- GBP (Google Business Profile): Categories, services, posts cadence, photos, and reviews strategy.
- Citations & NAP: Consistency across directories; fix conflicts and duplicates.
- Location pages: City/neighborhood pages with relevant projects, maps, and FAQs.
4) Backlinks & Authority
- Profile quality: Referring domains, topical relevance, anchor diversity, and toxicity checks.
- Opportunity plan: Local features, vendor/manufacturer links, project spotlights, and digital PR.
5) Measurement & Roadmap
- Baseline: Queries, impressions, positions, CTR, page speed, conversions, and call volume.
- 90-day plan: 0–30 quick wins, 31–60 foundational fixes, 61–90 growth pushes.
- Dashboards: GA4 events, Search Console query tracking, and monthly “Keep/Improve/Create” list.
Who This Helps
- Single-location remodelers: Need steady discovery in the right neighborhoods.
- Multi-crew contractors: Want pipeline predictability that matches capacity.
- Design-build firms: Seeking premium positioning with proof and authority signals.
Why Act Now
- SEO compounds: Early fixes unlock rankings that stack month after month.
- Local competition rises: Map Pack visibility and reviews are moving targets—defend and grow now.
- Seasonality matters: Build rankings ahead of peak inquiry windows for kitchens, baths, and exteriors.
Our Process
- Discovery: Goals, capacity, and priority services.
- Audit: Technical, content, local, and link analysis.
- Roadmap: Prioritized tasks with owners and timelines.
- Implementation: DIY with our guidance, or have GYRO execute fixes and builds.
- Measure & iterate: Monthly insights and next best actions.
Next Step
Get a clear plan to improve rankings, defend local visibility, and convert more of the right projects.
- Comprehensive audit and keyword map
- Local SEO & backlink action list
- 90-day implementation roadmap