Google Business Profile "Setup and Verification"
Verification opens visibility. If homeowners can’t find you in Google’s Map results, they can’t call you. GYRO sets up and verifies your Google Business Profile (GBP) the right way—so you appear for the projects and neighborhoods that matter, with accurate info, strong visuals, and clear calls to book a consult.
What You Get
- Clean setup: Categories, service areas, hours, contact info, and descriptions aligned to kitchens, baths, basements, and additions.
- Fast verification path: Guidance for postcard, phone, email, or video checks—plus issue prevention.
- Conversion-ready profile: Services, photos, reviews, messaging, and appointment links that drive inquiries.
- Tracking & proof: UTM-tagged links, GBP Insights, and monthly actions that compound visibility.
GBP Setup: Four Steps to Local Visibility
1) Create (and Configure) the Profile
- Business info: Legal name only (no keyword stuffing), main phone, website, and consistent NAP across web listings.
- Categories: Primary = “Remodeler” (or most accurate); add supporting categories for kitchens/bathrooms when relevant.
- Service area vs. storefront: For most remodelers, hide the street address and set city/ZIP service areas.
- Hours & attributes: Standard hours plus appointment, on-site estimates, and accessibility where applicable.
- Description: Plain-language value (what you do, where you do it, why homeowners choose you) with no hype.
2) Verify (Without the Headaches)
- Method selection: Use the fastest eligible method (postcard, phone, email, or video) based on Google’s prompt.
- Readiness checklist: Match website/GBP details, have signage/vehicle branding handy for video, and keep recent project photos ready.
- If issues arise: We document proof of legitimacy (licenses, invoices, job photos, insurance) and escalate as needed.
- Reinstatement support: If suspended, we review compliance and submit a precise, policy-aligned appeal.
3) Add Services, Photos, and Calls-to-Action
- Services: Kitchens, Bathrooms (walk-in showers), Basements, Additions; add short, benefit-led descriptions.
- Photos & video: Exterior/crew shots, before/after sets, and 10–20 in-progress details (lighting, tile edges, cabinetry).
- Reviews: Turn on a simple request workflow after each project; reply with project type + city to reinforce relevance.
- Messaging & links: Enable messages; add appointment/quote link with UTM so consults are attributable.
- Posts: Weekly “what’s new,” offers, or project spotlights; reuse your best reels as short GBP videos.
4) Track & Improve (So It Keeps Working)
- UTM tracking: Tag website buttons so GA4 shows calls, form starts, and bookings from GBP.
- GBP Insights: Watch searches, views, calls, messages, and direction requests.
- Monthly actions: Update photos, publish a post, respond to all reviews, and expand service areas as proof grows.
- Local content tie-in: Link GBP posts to city pages or service hubs that convert.
Why It Matters for Remodelers
- Maps-first discovery: Verified, complete profiles win more views and calls from nearby homeowners.
- Trust at a glance: Photos + reviews + fast replies turn browsers into booked consults.
- Revenue alignment: Categories, services, and posts focus attention on profitable project types.
Deliverables
- Profile creation and configuration aligned to service areas
- Verification checklist and live guidance for available methods
- Services build-out, photos/video curation, and review workflow
- Messaging, appointment link, and UTM tracking setup
- 30–60–90 day improvement plan with monthly Insights review
Our Process
Audit
Check existing listings, NAP consistency, categories, and policy risks.
Setup
Configure profile, service areas, attributes, and conversion paths.
Verify
Select the best method; prep assets; complete verification.
Optimize
Add services, photos, posts, and review responses.
Measure
Track calls and bookings; ship monthly improvements.
Frequently Asked Questions
Do I need a storefront to verify?
No. Most remodelers are service-area businesses and can verify without displaying a street address.
What if verification isn’t offered by phone or email?
We’ll follow the best available method (often postcard or video) and prepare the right documentation so it goes smoothly.
How do I avoid suspensions?
Use your real business name, keep NAP consistent across the web, choose accurate categories, and follow Google’s guidelines for addresses and service areas.
Next Step
Get verified, appear in Maps, and turn local searches into booked consults.
- Clean setup and category alignment
- Verification guidance and issue support
- Services, photos, reviews, and tracking that convert