Solutions We Offer › Branding & Identity

Consistency creates recognition. Before homeowners compare estimates, they notice how you present yourself—on your website, trucks, proposals, and posts. A clear, practical brand guide keeps every touchpoint aligned so you look trustworthy and premium, while making content faster for your team.

Get the brand guideline template

Why Brand Rules Matter

Brand rules reduce rework, protect quality, and improve conversion. When your colors, type, voice, and photo style are consistent, your bids feel credible and your CTAs feel safe to click. GYRO’s brand book is built to work across field ops and marketing—simple enough for crews, specific enough for designers.

What’s Inside Your Brand Book

1) Color System

• Primary palette: 2–3 brand colors with HEX/RGB/CMYK values and usage ratios.
• CTA accent: A high-visibility color reserved for buttons and form actions.
• Accessibility: Contrast guidance (target WCAG AA) and background rules for legibility.
• Examples: Buttons, banners, headers, and signage mockups to show correct use.

2) Typography

• Pairings: Headline + body fonts with weights and letter-spacing guidance.
• Scale: H1–H6, paragraph, caption sizes for desktop and mobile.
• Licensing: Web and print licensing notes, plus approved fallbacks.
• Elementor tokens: Type styles mapped to theme settings for quick setup.

3) Voice & Tone

• Voice principles: Professional, clear, and reassuring—no jargon or pushiness.
• Style rules: Short sentences, active voice, specific claims with proof.
• CTA phrases: Approved button language (e.g., “Book a consult,” “See before/after”).
• Examples: Before/after copy swaps for headlines, captions, and FAQs.

4) Logo Usage

• Formats: Primary, secondary, stacked, and mark-only versions (AI/SVG/PNG/PDF).
• Clear space: Minimum padding rules and smallest allowed sizes.
• Backgrounds: Color, image, and one-color/knockout usage.
• Misuse: Do-not examples (stretching, color changes, effects).

5) Imagery & Icons

• Photography: Lighting, angles, and staging notes for kitchens, baths, and basements.
• Before/after: Consistent framing and watermark guidance.
• Iconography: Approved sets, stroke weights, and sizing rules.

6) Applications

• Website: Header/footer, buttons, forms, review blocks, and section dividers.
• Sales collateral: Proposal/estimate covers, one-pagers, and leave-behind PDFs.
• Vehicles & signage: Truck, trailer, yard sign, and jobsite safety board layouts.
• Social & GBP: Profile/cover templates, review graphics, and project frames.

How GYRO Builds Brand Guides That Convert

GYRO is a growth platform for remodelers. We pair strategist oversight with AI-assisted production to turn messy marketing into a simple, repeatable system. Your brand book connects directly to pages and posts that book consults—kitchens, baths, basements, and additions—so branding isn’t just pretty; it performs.

Our Process

1. Intake: Positioning, audience, service mix, and use-cases (web, trucks, signage).
2. System design: Colors, type, logo rules, voice, imagery, and CTA language.
3. Applications: Website components and sales templates aligned to the system.
4. Handoff: Brand guide PDF + source files + Elementor theme tokens.

Deliverables Checklist

• Brand guide PDF (colors, type, logo, voice, imagery, applications)
• Logo package (AI/SVG/PNG) + favicon set
• Color/typography tokens for WordPress/Elementor
• CTA and headline library aligned to target services
• Sales and social templates (editable)
• Quick-start “brand rules” one-pager for crews and vendors

Connect your brand guide to Logo & Visual Systems, Messaging & Positioning, and Website Design & Development. Explore more brand rules in our branding program.

FAQs

Do I need a full rebrand first?

No. Many teams start with a light refresh—colors/CTA/type—and standardize assets as they go.

Will the guide work in WordPress/Elementor?

Yes. We provide theme tokens and a usage sheet so editors can apply styles in minutes.

What files do we receive?

Editable vectors (AI/SVG), print-ready PDFs, optimized PNGs, and the brand guide PDF.

Next Step

Give your team and vendors a clear playbook—and give homeowners a brand they recognize and trust.

• Color, type, and logo rules in one place
• Voice and CTA language that sells
• Templates that speed proposals and posts

Get the brand guideline template or request a custom brand book.

Written by Ada Ani, Content Marketing Strategist at GYRO

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Authored by the GYRO Team — marketing experts helping remodelers, designers, and architects grow through organic strategy, smart design, and clear messaging.