Branding and Logo Design
Brand identity defines trust. Before homeowners compare bids, they compare confidence. Clear logos, consistent colors, and professional visuals signal reliability, craftsmanship, and care—long before the phone rings. GYRO builds a practical, conversion-ready visual system for remodelers, so every touchpoint—website, trucks, proposals, and posts—looks aligned and inspires action.
What You Get
- Logo system: Primary, secondary, wordmark, brand mark, and favicon with clear-space and sizing rules.
- Color strategy: Core palette with accessible contrast (HEX/RGB/CMYK), accents for CTAs, and neutral foundation.
- Typography: Headline/body pairings with licenses, web-safe fallbacks, and a simple type scale for Elementor.
- Applications: Truck and yard sign layouts, proposal/estimate covers, email signatures, jobsite signage, and social templates.
- Web tokens: Color variables and type specs mapped to your WordPress theme for consistent pages and CTAs.
- Brand guide: One concise PDF with do/don’t examples so your team and vendors stay on-brand.
How we build your visual system
Logo Creation
- Discovery: Positioning, audience, and competitive scan to define tone (premium, modern, heritage, eco, etc.).
- Directions: Three strong concepts with rationale; we refine to a final, flexible system.
- Versatility: Horizontal/stacked variants, one-color/knockout versions for trucks, apparel, and site headers.
Color System
- Primary palette: 2–3 brand colors tuned for contrast and readability on light/dark.
- CTA accent: A high-visibility color reserved for buttons and lead forms to improve conversions.
- Usage rules: Ratios, backgrounds, and minimum contrast guidance for accessibility.
Typography
- Pairings: Readable headline + body set with variable weights for flexibility.
- Scale: H1–H6 and paragraph sizes documented for Elementor and mobile first.
- Licenses: Clear guidance on font licensing and web embedding.
Brand Applications
- Website: Hero logo lockups, button styles, icon treatments, and section dividers aligned to your palette.
- Sales collateral: Proposal/estimate templates, process one-pagers, and leave-behind PDFs.
- Vehicles & signage: Scalable art for trucks, trailers, yard signs, banners, and jobsite safety boards.
- Social & GBP: Profile/cover templates, review graphics, project highlight frames, and GBP photo style.
Why Branding Matters for Remodelers
- Higher close rates: Professional visuals reduce buyer friction and make price conversations easier.
- Better lead quality: A clear identity attracts the jobs you actually want—kitchens, baths, basements, additions.
- Compounding trust: Consistency across web, print, and field signage builds recognition in your service areas.
Who This Helps
- Single-location remodelers: Need a recognizable mark that works on trucks and the homepage.
- Multi-crew contractors: Require a brand system crews and vendors can execute without guesswork.
- Design-build firms: Want premium positioning with refined typography and editorial layouts.
Our Process
- Brand intake: Goals, audience, tone, and use-cases (web, trucks, apparel).
- Concept & refinement: Three logo directions → one polished system with color and type.
- Applications: Website components, sales templates, vehicles/signage, and social set.
- Guidelines & handoff: Brand guide PDF, editable files (AI/SVG/PNG), and web tokens for WordPress.
Deliverables Checklist
- Primary/secondary logos, mark, favicon
- Color palette (HEX/RGB/CMYK) + contrast notes
- Typography pairings + size scale
- Web tokens for Elementor (colors, type, buttons)
- Sales collateral and social templates
- Brand guide PDF + source files
Connect this page to Website Design & Development to convert visitors, and see remodeler brand design for the full branding program.
Frequently Asked Questions
Do I need a full rebrand to improve my site?
No. Many remodelers start with a logo refresh, color/CTA updates, and a type tune-up that lifts conversions immediately.
Will these assets work in WordPress/Elementor?
Yes. We provide web tokens and styles mapped to your theme so editors can apply them consistently in minutes.
What files do I get?
Editable vector files (AI/SVG), print-ready PDFs, optimized PNGs, and a brand guide PDF with usage rules.
Next Step
Let’s turn your logo and visuals into a conversion-ready system that wins trust online and on-site.
- Logo system and color strategy
- Type pairings and web tokens
- Templates for sales, social, and signage