You work hard to get homeowners onto your website—through SEO, referrals, social media, and ads. But if visitors don’t know what to do next, they click around for a minute and disappear. That’s where calls-to-action (CTAs) come in.
CTAs are the signposts that guide visitors from “just looking” to “let’s talk about our project.” For remodelers, strong CTAs can mean the difference between a site that quietly leaks traffic and one that steadily generates qualified consultations. This guide from GYRO (Grow Your Remodel Outfit) shows you how to write, place, and test CTAs that actually convert.
Why CTAs Matter So Much for Remodeler Websites
Most homeowners don’t come to your site knowing exactly what the next step is. They’re exploring. Your CTAs tell them, clearly and confidently, what to do when they’re interested.
- They reduce friction: “Request a Consultation” is clearer than hoping visitors find your phone number.
- They focus attention: CTAs make your desired actions stand out amidst copy, images, and navigation.
- They capture leads while intent is high: When someone is excited about a project, a visible CTA turns that moment into a contact.
Without intentional CTAs, your website is like a showroom with no staff at the front desk. People come, look around, and leave without ever talking to you.
CTA Messaging: Say What They Actually Want to Do
“Submit” and “Click Here” are vague and uninspiring. Strong CTAs use clear, benefit-oriented language that matches the homeowner’s intent and emotional state.
Button Wording Best Practices for Remodelers:
- → Use action verbs: “Request,” “Schedule,” “Tell Us,” “Get,” “See.”
- → Reflect the real action: “Request a Free Consultation,” “Get a Kitchen Remodel Estimate,” “Tell Us About Your Project.”
- → Match the page goal: On a services page, use “Schedule a Kitchen Consult,” not “Join Our Newsletter.”
- → Avoid pressure: “Start the Conversation” often performs better than “Apply Now” for high-ticket projects.
Ask yourself: if you read only the CTA text out of context, would you know what happens when you click? If not, rewrite it.
CTA Placement: Where to Put Your Calls-to-Action
Even great wording won’t convert if your CTAs are hard to find. Strategic placement ensures visitors see a relevant next step wherever they are on your site.
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Above the Fold (Hero Section)
Location: At the top of key pages (homepage, major service pages).
Examples: “Request a Consultation,” “Tell Us About Your Project.” Why: Captures visitors who are already motivated and don’t need to scroll. |
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Mid-Page “Nudges”
Location: After sections that build trust (portfolio, process, testimonials).
Examples: “Like what you’re seeing? Let’s talk about your kitchen.” Why: Catches visitors whose interest grows as they read and need an easy way to act. |
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End-of-Page CTAs
Location: At the bottom of blogs, service pages, and case studies.
Examples: “Ready for your own before-and-after? Schedule a consult in [City].” Why: Gives readers who consumed the full page a clear next step. |
Form Visibility: Make It Easy to Take the Next Step
CTAs and forms go hand-in-hand. If your buttons are clear but your forms are buried or overwhelming, conversions will suffer.
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Use simple, focused forms
Ask for just enough information to respond intelligently: name, email, phone, location, and a short project description. You can qualify further in follow-up. -
Place forms on key pages
Include a primary form on your contact page, plus short forms or CTA buttons that lead there from home, service, and portfolio pages. -
Make forms obvious on mobile
Ensure the form is easy to scroll to, read, and complete on a phone—this is where many first-time visitors are. -
Reassure visitors with microcopy
Add a short line near the form: “No spam, no pressure—just an honest conversation about your project.”
Lead Magnets: CTAs for Homeowners Who Aren’t Ready to Talk Yet
Some visitors aren’t ready to schedule a consultation—but they’re interested enough to keep learning. Lead magnets give them a lower-commitment next step while still capturing their contact information.
Lead Magnet Ideas for Remodelers:
- → “Kitchen Remodel Budget Worksheet” (download).
- → “Bathroom Remodel Planning Checklist.”
- → “Guide: 7 Questions to Ask Before You Hire a Remodeler in [City].”
- → “Before & After Lookbook” for a specific project type.
Pair these with CTAs like “Get the Checklist” or “Download the Free Budget Worksheet” and a short form. Then nurture these leads with occasional helpful emails.
Testing CTAs and Reviewing Analytics
You don’t have to guess which CTAs work best—your analytics can tell you. Even simple testing and review cycles lead to better performance over time.
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Track CTA clicks and form submissions
Use analytics (and optionally event tracking) to see which buttons get clicked and which forms get completed most often. -
Test wording and placement
Try A/B testing different button text (“Tell Us About Your Project” vs “Request a Consultation”) or moving a CTA higher or lower on the page. -
Look at page-level performance
Check which pages drive the most conversions—double down on what’s working and align underperforming pages with those patterns. -
Review quarterly
Once a quarter, audit your main CTAs, forms, and lead magnets. Remove weak offers, polish wording, and tighten up your best-performing paths.
How GYRO Helps Remodelers Optimize CTAs and Conversion Paths
GYRO was built for remodelers who want more of the right projects—not just more website traffic. CTAs and conversion paths are at the core of that. Through our Website & Content, Website Design & Development, and Megaphone programs, we help you:
- Define primary and secondary CTAs for your homepage, service pages, blogs, and portfolio.
- Align CTA wording with your brand voice and homeowner expectations.
- Design clear, mobile-friendly forms that don’t scare off good leads.
- Create lead magnets and nurture flows that capture earlier-stage interest.
- Set up analytics and simple tests so your site converts better over time.
Want CTAs That Turn Browsers into Real Remodeling Leads?
If your website gets visits but not many inquiries, your CTAs and conversion paths may be the missing piece. GYRO can help you clarify your offers, tighten your messaging, and design CTAs that feel natural—and actually get used.
Key Takeaways
Guide Visitors Clearly, and They’ll Take the Next Step
- CTAs are how you turn anonymous visitors into real leads—they’re not decoration.
- Clear, benefit-driven wording beats vague labels like “Submit” every time.
- Strategic placement (top, middle, bottom of key pages) ensures homeowners always see a relevant next step.
- Lead magnets capture earlier-stage interest, while primary CTAs serve ready-to-talk visitors.
- Regular testing and analytics review help your site convert better over time, not just look good.
You’re already doing the hard work to get people onto your website. A thoughtful CTA strategy makes sure you don’t waste that effort—and helps more of the right homeowners raise their hand when they’re ready to remodel.
Next Step
Take a quick tour of your own site as if you were a homeowner: at every point, is it obvious what to do next if you’re interested? If not, your CTAs are a great place to start improving.
GYRO helps remodelers build websites that don’t just attract traffic—they guide visitors into clear, confident next steps that lead to booked consultations and better projects.
Explore Website & Content Solutions Talk to a GYRO Strategist
We’ll review your current CTAs, forms, and lead magnets, then map out a practical plan to turn your website into a smoother, more effective path from first click to signed contract.
